Your ad platform has no idea
what's actually converting.
“Clicks go into the CRM. Conversions never come back out.”
// Attribution Flow — Before & After
WITHOUT NABL
↑ Attribution dropped. Bidding blind.
WITH NABL
↑ Full attribution. Smart bidding optimizes correctly.
NABL CLOSES THE LOOP
NABL connects your clients' ad accounts, CRM, and conversion events — so every lead flows back as an offline conversion and your bidding actually learns.
One platform. Three operations.
CONNECT
OAuth integrations to Google Ads, Meta Ads, GoHighLevel CRM, and analytics platforms — authorized by the agency on behalf of each client.
CAPTURE
Every CRM lead webhook fires into NABL with full attribution intact: click IDs, UTM parameters, keyword signals, and audience data.
CONVERT
NABL uploads offline conversion events back to the originating ad account. Smart bidding gets real signal. ROAS measurement becomes accurate.
THE ATTRIBUTION GAP
Most agencies running paid media can't measure what actually converts. Click IDs get dropped at the CRM handoff. Conversion events never reach the ad platform. Smart bidding optimizes on incomplete data — burning budget and suppressing results.
- Google Ads gclid & Meta fbclid lost at CRM handoff
- Ad platform sees clicks, never sees closed deals
- Smart bidding trains on the wrong signals
// Attribution audit — client account
Google Ads
gclid
LOST
Meta Ads
fbclid
LOST
GoHighLevel
UTM data
ORPHANED
Smart Bidding
Conversion signal
MISSING
⚠ Result: Ad platform optimizing on 0% of actual conversion data
FULL ATTRIBUTION.
ZERO MANUAL WORK.
NABL sits between your clients' CRM and their ad platforms. The moment a lead enters GoHighLevel, NABL extracts the complete attribution chain and queues it for upload — no spreadsheets, no manual imports, no dev work.
// NABL pipeline — real-time log
CRM Lead Webhook
GoHighLevel fires webhook on new lead
RECEIVED
Attribution Extract
gclid / fbclid / UTM parameters parsed
EXTRACTED
Conversion Queued
Event matched to originating ad account
QUEUED
Platform Upload
Offline conversion sent via API
UPLOADED
✓ Smart bidding now receiving 100% of conversion data
EVERY PLATFORM.
ONE CONNECTION.
NABL connects to the platforms your agency already lives in. Authorize once per client — NABL handles the rest automatically, including token refresh and API rate management.
“All data is processed on behalf of the agency under existing client service agreements. Nothing is sold. Nothing is shared.”
// Connected platforms
Google Ads
AD PLATFORMOffline conversion uploads via Google Ads API
Meta Ads
AD PLATFORMOffline events via Meta Marketing API (CAPI)
GoHighLevel
CRMLead webhooks & CRM attribution extraction
Google Analytics
ANALYTICSCampaign & attribution data correlation
More integrations in development
HOW IT WORKS
Three automated steps. Zero manual intervention.
CONNECT ACCOUNTS
Authorize NABL to connect to each client's Google Ads, Meta Ads, GoHighLevel CRM, and analytics platforms via OAuth. One-time setup per client.
CAPTURE ATTRIBUTION
Every CRM lead webhook fires into NABL automatically. We extract the full attribution chain — click IDs, UTM parameters, keyword signals, and audience data.
UPLOAD CONVERSIONS
NABL pushes offline conversion events back to Google Ads and Meta. Your smart bidding campaigns finally optimize on real conversion data.
BUILT FOR AD AGENCIES
- Running Google Ads or Meta Ads for clients
- Using GoHighLevel (or similar CRM) for lead management
- Losing attribution between the ad click and CRM entry
- Want smart bidding to actually optimize on real conversions
- Need accurate ROAS reporting for client retention
NOT FOR:
- In-house marketing teams (B2B agency only)
- Agencies without Google or Meta ad accounts
- Anyone not running paid media for clients
STOP LOSING ATTRIBUTION
If your agency is running paid media and your ad platform doesn't know what's converting...
Invite only. We onboard agency by agency.